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Overview of Digital Marketing Course

Digital marketing courses: Companies and employers prioritize marketing professionals with knowledge, skills, and experience validated by cross-industry certifications. Learn how to plan and execute digital marketing campaigns and prepare for fast-paced digital marketing roles in the industry.

Regular training for any professional data analytics course is not only necessary to stay updated with current market trends. But it also helps them expand their skills and become extremely flexible in the workplace, while helping them take the necessary steps to take on bigger, more ambitious roles.

Brace Academy, the best digital marketing training institute will allow you to gain a deeper understanding of various digital marketing strategies. Our expert instructors will train students in digital marketing fundamentals and the latest digital marketing tools. Develop a solid knowledge of digital marketing courses near me and gain hands-on experience in Google digital marketing.

₹10,000 to ₹3,90,000

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Course Outline

Our advanced professional certification programs and high-quality simulation courses serve as a gateway for learners who want to start their careers in the global IT industry.

1. Introduction to online Digital Marketing
2. Importance of Digital Marketing
3. How does Internet Marketing work?
4. Increasing visibility
5. Visitors’ engagement
6. Bringing targeted traffic
7. Performance evaluation

1. Market research
2. Keyword research and analysis
3. SWOT analysis of a website
4. Types of keywords
5. Tools used for keyword research
6. Localized keyword research
7. Competitor website analysis

1. Introduction to Search Engine Optimization
2. How does Search Engine work?
3. SEO fundamentals & concepts
4. Search Engine Results Page (SERP)
5. Google Processing

1. Domain selection
2. Hosting selection
3. Meta data optimization
4. URL optimization
5. Internal linking
6. 301 Redirection
7. 404 error pages
8. Canonical implementation
9. H1, H2, H3 tags optimization
10. Image optimization
11. Optimize SEO content
12. Check for copyscape content
13. Landing Page optimization
14. No-Follow and Do-Follow
15. Indexing and Caching
16. Creating XML Sitemap
17. Creating Robot.txt
18. HTML validation using W3C
19. Google webmaster tool & website

1. Link building tips & techniques
2. Difference between White Hat and Black Hat SEO
3. Alexa Rank, domain, authority, backlinks

1. Google places optimization
2. NAP (Name Address Place)
3. Citations
4. Using H card
5. Local SEO

1. Google Adwords (SEM )
2. Introduction to online advertising and adwords
3. Adwords account and compaign basics
4. Adwords Targeting and Placement
5. Adwords Bidding and Budgeting
6. Optimizing Performance
7. Ads Type
8. Bidding Stragies
9. Search Network
10. Display network
11. Shopping Ads
12. Video Ads
13. Universal App Ads
14. Tracking Script
15. Remarketing
16. Performance Monitoring and Conversion Tracking
17. Reports

1. Social Media Optimization (SMO)
2. Introduction to Social media networks
3. Types of social media websites
4. Social Media Optimization concepts
5. Facebook Page, Google+, LinkedIn, YouTube, Pinterest
6. Hashtags and Mentions
7. Facebook Optimization
8. Fan page Vs Profile Vs Group
9. Creating Facebook Page for Business
10. Facebook Analytics

1. Introduction to social media marketing
2. Understanding the past and present
3. Facebook Advertising
4. What is Facebook Advertising
5. Types of Promotions
6. Remarketing Strategy
7. Conversion Tracking

1. Getting started with Google Analytics
2. Traffic Sources
3. Goals
4. Actionable Insights

1. Introduction to Blogs
2. Setting up your own blog

1. Importance of mobile marketing in the current scenario
2. Fundaments of mobile marketing
3. App & Web - Mobile advertising
4. Content marketing
5. Mobile targeting and segmentation

1. Importance of video marketing
2. Understanding video campaigns
3. YouTube marketing (Video Ads)
4. Types of YouTube Ads
5. In-display and In-stream ads
6. Using YouTube for business

Why learn Digital Marketing?

Skills Required

Course Features

Students Trained

Students Placed

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Testimonials

Shruthi

Full Stack

I am happy to say that Brace is the right place to learn. They give MNC based training in Full Stack

Gowtham

SEO

Brace Academy offers lots of real- time training. I would recommend all the students to make use of it.

Kumar

Android

Happy to enrolling Android in Adsyzygy. They give the ultimate training and real-time working opportunities

Divya

Flutter

I obtained an excellent knowledge. And I enjoy the entire learning process only because of my trainer.

Nivetha

Php

I completed course in Php [Website Development]. They taught me from basics to advanced level.

Ajith Lin

Node.js

Talented coaching staffs, Today I have placed in a reputed company as a MEAN Stack developer.

Preethi

Web Designer

I have done a mini-project in the Nodejs Platform. Excellent training... Thank you